I had started my blogging with the blog “i don’t want to be called as youth” which was about the who cares attitude of the Indian youth. In the continuance of the same topic i had written a piece “the power of indian youth” reminding the youth of India about their powers. This blog is a sequel to those two blogs.
In the march issue of INDIA TODAY ASPIRE, a detailed report of a survey was published. The survey was conducted by TAM Media Research on the media consumption amongst the youth of India. (Full Report Here). Before going into the discussion let’s have a look on the results. While the general entertainment channels occupies around 49% of the time that an average youth spends on TV, 18% is for the movies channels. News comes at no. 3 with 6.8% share, music channels a close 4th with 5.8%. Shares of other channels are as follows: Sports- 3.3%, Kids- 2.7%, Infotainment- 1.1%, Comedy- 1% and Religious- 0.4%. The age group that is considered in the survey is 15-24.
The percentages of News and Infotainment have disappointed me. No problem if we watch general entertainment or movies channels. But why such a low amount of time is spent on the news and the infotainment genre. While we continue the debate that the news channels should show useful news concentrating on news that may affect the nation, we miss the actual reason why the media show us more bollywoodised news. Don’t you think we, being the youth, should be more responsible?
I know there are some exception, but believe me their number is so low that the concept of “youth is future of the country” has ceased to be present in the mind of the society. Even before i checked the results, i knew that the share of the news would be low as that is obvious, but so low? I never expected. Shares of music channels which are watched mostly by urban youth are so close to those of the news channels. Thank god, the TAM did not divide the shares of news as National news, Bollywood news, Sports news etc. In that case, the shares of the real news would have been much lower. Probably this is the cause why politicians have cheated us since our independence. We do not even care to know how they cheat us. Many bills get passed without proper discussion in the parliament, do we care? Even if the discussion is done, do we care to know that? How to tame the anti socials in the society, our govt.s may not care, do we care to think about the issue and suggest ways to the govt.?
We know that we have the power to make our country the best in the world, but do we care to realise our responsibilities? If your answers to the questions are no, time has come to either go out of the society or to throw out those who care to serve the country.